Privacy Policy

1. Information We Collect

Alpha Tides ("Company," "we," "us") collects information in the following ways:

• Order information: When you place an order, we collect your name, email address, shipping address, and payment information. Payment details are processed securely by our third-party payment provider and are not stored by Alpha Tides.
• Communications: When you contact us via email or our contact form, we collect your name, email address, and the content of your message.
• Site usage data: We automatically collect technical data such as IP address, browser type, device type, pages visited, and timestamps when you access our website. This is standard server-side logging performed by our web hosting provider.
• Researcher consent logs: When you use interactive tools on this site — including the Research Reconstitution Calculator — and confirm the researcher disclaimer, we may log your IP address, browser/device information, and the timestamp of your confirmation for compliance and legal record-keeping purposes.

2. How We Use Your Information

We use the information we collect to:

• Process, fulfill, and communicate the status of your orders
• Respond to inquiries and provide customer support
• Maintain compliance records for research use confirmations and consent acknowledgments
• Monitor and improve website performance and user experience
• Detect and prevent fraudulent, unauthorized, or illegal activity
• Comply with legal obligations and enforce our Terms of Service

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

3. Researcher Consent Logging

To protect both researchers and Alpha Tides, certain interactive tools on this site — including the Research Reconstitution Calculator — require users to confirm they are qualified researchers using the tool for in-vitro laboratory research only. When you complete this confirmation, the following data may be recorded: your IP address, browser and device information (user agent), and the date and time of your confirmation. This information is retained as part of our compliance records and may be used in the event of a legal dispute to verify that a user acknowledged the research-use-only terms prior to accessing the tool.

4. Cookies and Analytics

Our website may use cookies and third-party analytics tools (such as Google Analytics) to understand how visitors interact with our site. This data is generally aggregated and anonymized. You can disable cookies in your browser settings at any time, though some site features may not function as intended. By continuing to use our site, you consent to our use of cookies in accordance with this policy.

5. Data Sharing

We share your information only as described below:

• Fulfillment and shipping: We share necessary order details with shipping carriers and fulfillment partners to deliver your order.
• Payment processing: Payment data is shared with our third-party payment processor solely for the purpose of completing transactions.
• Legal compliance: We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Alpha Tides, its users, or the public.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity, subject to the same privacy protections.

6. Data Retention

We retain order and contact information for as long as necessary to fulfill the purposes described in this policy and to comply with applicable legal and tax obligations. Researcher consent logs are retained for a minimum of three (3) years from the date of creation, or longer if required by law. You may request deletion of your personal data by contacting us — note that we may be required to retain certain records even after a deletion request.

7. Security

We implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, loss, or disclosure. These include encrypted data transmission (HTTPS), access controls, and secure hosting infrastructure. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.

8. Your Rights

Depending on your location, you may have the right to: access the personal information we hold about you; request correction of inaccurate data; request deletion of your personal information (subject to legal retention requirements); object to or restrict certain processing of your data; and receive a portable copy of your data. To exercise any of these rights, contact us at research@alphatideshop.com. We will respond within 30 days.

9. Children's Privacy

This website is not directed to individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If we become aware that a minor has provided us with personal information, we will take steps to delete it promptly. If you believe a minor has submitted information to us, contact us at the address below.

10. Third-Party Links

Our website may contain links to third-party websites, research databases, or external resources. Alpha Tides is not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updated versions will be posted on this page with a revised date. Your continued use of the website after changes are posted constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

12. Contact

Questions, concerns, or requests regarding this Privacy Policy? Contact us at research@alphatideshop.com.